Shannon Philpott-Sanders

Writing, Reflecting, Teaching, Parenting

Don’t be a Visual Showroom Only: Showcase the Text, Too

checkEver think about what attracts consumers to a website? More often than not, it is photos, multimedia elements such as video, audio, and flash effects, and colorful graphics. But, after the glory of these components wear off in a mere 30 seconds, most consumers move on if the copy doesn’t measure up.

Graphics and multimedia elements grab attention, but the text is what holds the consumer. This is a common mistake that website builders make. They put more emphasis on the visuals and then slap a few paragraphs of poorly written copy around it. Big Mistake! The text is the core of the site – it guides the reader, it offers explanations, descriptions, and most importantly, informs the site visitor.  A web site must be a resource first and a sales showroom second which means that web site builders must invest the time and money into powerful copy. Continue reading

July 15, 2009 Posted by | Blog, SEO Copywriting, Teaching | , , , | 1 Comment