Don’t be a Visual Showroom Only: Showcase the Text, Too
Ever think about what attracts consumers to a website? More often than not, it is photos, multimedia elements such as video, audio, and flash effects, and colorful graphics. But, after the glory of these components wear off in a mere 30 seconds, most consumers move on if the copy doesn’t measure up.
Graphics and multimedia elements grab attention, but the text is what holds the consumer. This is a common mistake that website builders make. They put more emphasis on the visuals and then slap a few paragraphs of poorly written copy around it. Big Mistake! The text is the core of the site – it guides the reader, it offers explanations, descriptions, and most importantly, informs the site visitor. A web site must be a resource first and a sales showroom second which means that web site builders must invest the time and money into powerful copy. Continue reading
About Me
Three words to describe me? Passionate. Motivated. Curious. These traits help me as a college media adviser and professor, freelance writer, author and mom. From student journalism and higher education to parenting and freelance writing, this site, focused on writing, reflecting and teaching, offers a mix of blogs with a hint of humor, sarcasm, and inspiration, as well as my published stories on just about every possible topic.
Feel free to browse my sample works including feature news, magazine, and web copywriting pieces from the past and present. You can also pick up my new book “Screen-Free Fun: 400 Activities for the Whole Family” now available. Check back often for daily updates, blog entries, and additional stories. Feel free to contact me directly at shphilpott@gmail.com, follow me on Twitter, or grab tips for Screen-Free Fun on our Facebook page. Comments are welcome!
